Once upon a time...
Where do all the great stories start?
With an idea. An irresistible, irrepressible, exciting idea that galvanises people and spurs them into action; not because they have to, but because they want to. Because they truly believe in it.
Here at BEST, we've never been short of ideas! Our greatest obstacle has not been creativity, it has been clarity. Our addressable market is huge - every building in the world. And our focus has sometimes been just as fractured.
So how do we turn the BEST story from a good one, to a truly great one?
With your help, that's exactly what we'd like to do. We have been searching for clarity. Searching for a truly great idea; a perfect story we can all rally behind as a unified global movement, and we think we've found it.
We have a powerful new focus and we have spent months putting together everything you need to conquer it. So join us in London this year and find out what we think is truly, the greatest story